Multi-talented and experienced Creative Director and Art Director with a demonstrated history of working in the marketing industry and advertising agencies in USA and India. Strong arts and design professional skilled in Brand Development, Concept Development, Visualization, Integrated Marketing and Production, Photography, Typography, Film and Apparel Design
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BRANDS WORKED ON
Bank of America, Dunkin Donuts, (MLB) Major League Baseball, Chili’s Bar and Grill, Keds Sneakers, Liberty Mutual Insurance, Great Wolf Lodge, Cigna Health Insurance, Anthography Apparel, Safeco, Staples, Hearthonia UK, Druide, Druide BioLove Facecare, Druide Biolove Baby, Pur & Pure Organic Skincare, Pantaloons, Elf Oils, D’cold, Franklin Institute of Air Hostess Training
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EXPERIENCE
Freelance Creative Director - Apr 2021 - Present · 1 yr 6 mos
Business Owner at Apparel & FurnishingApril 2018 - Present
•Designing and strategising company branding
•Developing a business plan
•Designing and developing apparel products and overlooking their production.
•Analysing apparel designs from a technical perspective - fabric type, sizing, inventory management etc.
•Identifying the target market •E-commerce store development
•Developing a business plan
•Designing and developing apparel products and overlooking their production.
•Analysing apparel designs from a technical perspective - fabric type, sizing, inventory management etc.
•Identifying the target market •E-commerce store development
Photographer at Freelance- Jan 2013 - Present
Freelance Art Director- Jan 2013 - Dec 2017
•Collaborating remotely with clients based in London, China & Honk Kong, meeting deadlines despite time difference.
•Communicating effectively via email.
Art Director Hill Holliday, Boston - Jul 2011 - Sept 2012
•Communicating effectively via email.
Art Director Hill Holliday, Boston - Jul 2011 - Sept 2012
•Understand marketing initiatives, strategic positioning, and target audience and generating concepts that align with market trends, consumer needs, and the competitive landscape.
•Collaborating with creative and marketing teams - both in-house and cross organisational, to create visual solutions for brand problems in multiple mediums (digital, print, video).
•Developing presentation approaches, styles, and techniques appropriate for brands and presenting completed ideas to clients and senior executives.
•Delegating projects to in-house designers and overseeing production of final concepts.
•Working on new business pitches.
•Clients- Chili's Bar & Grill, Keds, Dunkin Donuts, Bank of America, Liberty Mutual, Cigna, Safeco, Major League Baseball, The Great Wolf Lodge
•Collaborating with creative and marketing teams - both in-house and cross organisational, to create visual solutions for brand problems in multiple mediums (digital, print, video).
•Developing presentation approaches, styles, and techniques appropriate for brands and presenting completed ideas to clients and senior executives.
•Delegating projects to in-house designers and overseeing production of final concepts.
•Working on new business pitches.
•Clients- Chili's Bar & Grill, Keds, Dunkin Donuts, Bank of America, Liberty Mutual, Cigna, Safeco, Major League Baseball, The Great Wolf Lodge
Art Direction Intern, GMMB, Washington DC - Jun-Aug 2010
Client: Energy Conservation for New York
Visualizer, Saints and Warriors Advertising Agency, Mumbai - Jun 2008 - Jun 2009
Clients: Staples, Pantaloons Retail Store, Elf Engine oils, Frankfinn Institute
Of Air Hostess, D'Cold Cough Syrup
Assistant photographer, Amol Jadhav Photography, Mumbai - May 2007- Feb 2008
Clients: Indian Idol, Sabyasachi, Saatchi and Saatchi,
Leo Burnett, Law & Kenneth, Asian Paints
Client: Energy Conservation for New York
Visualizer, Saints and Warriors Advertising Agency, Mumbai - Jun 2008 - Jun 2009
Clients: Staples, Pantaloons Retail Store, Elf Engine oils, Frankfinn Institute
Of Air Hostess, D'Cold Cough Syrup
Assistant photographer, Amol Jadhav Photography, Mumbai - May 2007- Feb 2008
Clients: Indian Idol, Sabyasachi, Saatchi and Saatchi,
Leo Burnett, Law & Kenneth, Asian Paints
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EDUCATION
EDUCATION
• VCU Brandcenter, Richmond, Virginia
(MS) Master of Science in Mass Communication, Art Direction (2009-2011)
• Sir JJ Institute of Applied Art, Mumbai
Bachelor of Fine Arts, Applied Arts (2004-2008)
• Trinity College London (Mumbai)
Grade 3 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2014
• Trinity College London (Mumbai)
Grade 2 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2013
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SKILLS
(MS) Master of Science in Mass Communication, Art Direction (2009-2011)
• Sir JJ Institute of Applied Art, Mumbai
Bachelor of Fine Arts, Applied Arts (2004-2008)
• Trinity College London (Mumbai)
Grade 3 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2014
• Trinity College London (Mumbai)
Grade 2 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2013
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SKILLS
•Strong Ability to Multitask
• Strong organizational skills
•Ability to think strategically and creatively.
•Proficient in InDesign, Photoshop, Illustrator, Lightroom, Final Cut pro, Premiere Pro
•Proficient in InDesign, Photoshop, Illustrator, Lightroom, Final Cut pro, Premiere Pro
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FEEL GOODS & MENTIONS
Hatch Show 2012, Boston
(AIPTIA) Award for best conceptual photography.(Final year BFA 2008, Mumbai)
Chloropyll prize for breakthrough visual idea (Final year BFA 2008, Mumbai)
Cag Silver for Cub ideator of the year 2008, Mumbai
Cag Bronze for Cub art director of the year 2008, Mumbai
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CONTACT
nehhadeshmukh@gmail.com
(AIPTIA) Award for best conceptual photography.(Final year BFA 2008, Mumbai)
Chloropyll prize for breakthrough visual idea (Final year BFA 2008, Mumbai)
Cag Silver for Cub ideator of the year 2008, Mumbai
Cag Bronze for Cub art director of the year 2008, Mumbai
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CONTACT
nehhadeshmukh@gmail.com